Understand? - The Pipeline | Small business news; tips; networking

Understand? - The Pipeline - http://www.sellbetter.ca

Posted by SellBetter under Sales
From http://www.sellbetter.ca 5129 days ago
Made Hot by: ShawnHessinger on April 26, 2010 11:32 am

Everybody talks about how important listening is in sales, but the real measure is how well one understands. Most sales people practice selective listening, which does not always lead to really "hearing" and understanding the buyer and they buyer's objectives.

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Comments

Written by billrice
5127 days ago

Tibor,

Excellent reminder! I had a manager once that was always pounding this into our head with this simple mantra--"Listen with the intent to learn!" We need to understand and learn our prospects situation and business environment. Great article!

@billrice

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Written by ShawnHessinger
5127 days ago

Wow, Tibor! I think this post goes way beyond sales and can apply to a lot of different businesses. Not listening OR not hearing customers, clients or prospects is always a problem and can be harmful to your business down the road since these folks are often the people who can give you your most profitable ideas and help you evolve with the market.

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