BizSugar.com › Sales › Sometimes The Customer Just Needs To Decide!

Some people have great difficulty making a decision. They may be very analytic or risk averse--always looking for more data on which to make a decision, and never comfortable that they have enough. They are looking to eliminate all uncertainty and risk, making the perfect decision. There is never enough data to present---they are always worried they have missed something---there is always just one more thing--they don't know what it is, but they fear they have missed something.