BizSugar.com › Sales › Sales Inspiration from Valentine’s Day

Valentine’s Day is often mocked and criticized for being a “Hallmark holiday” with no real significance, but the truth is, lots of Americans take Valentine’s Day seriously — and they spend big money doing it!
According to U.S. News & World Report, as of 2015, 54.9 percent of Americans over the age of 18 celebrate Valentine’s Day, and in 2015 they spent a total of $18.9 billion on Valentine’s Day retail gifts such as flowers, candy and jewelry.
Valentine’s Day is actually a great holiday for people in the sales profession — because many sales people have a strong romantic streak. Whether you’re married or single or dating someone, many sales people have a strong intuition for relationship-building — they know how to establish trust, command attention, exude charisma and make people feel special and valued. Sales is a business of passion, enthusiasm and the art of understanding other people’s motivations and unstated wishes. It sounds a lot like love!