Nicole Sult, Director of Customer Service for growth award winner Lippert Components, shared with me the role CRM, in particular Salesforce, played in the explosive growth the company has enjoyed over the past two years. Below is an edited transcript of our conversation.
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
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