The only way we can get sales to have meaningful conversations with their customers is to talk about what they care about---their businesses. Telling them about all our great products doesn't excite them, it doesn't help them achieve what they need or want to achieve.

Who Voted for this Story





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!