BizSugar.com › Sales › It’s Not Your Close That Causes You To Win!

We spend a lot of time talking about closing. We focus on doing a great final presentation or proposal. We worry about finding the right way to close–how to ask for the order in a compelling way. Frankly, it’s too late–sales are not won or lost at the close, they are won or lost much earlier in the sales process–and– unfortunately, where we probably spend the least time.