Big or small, insight is about the customer's business. It is not a conversation about a solution---though insight based conversations lead conversations about solutions. It is not a conversation about a product, though if we execute an insight based conversation well, it can lead to a need for our products.
Insight Doesn't Have To Be About Solving World Hunger
Posted by dabrock under SalesFrom http://partnersinexcellenceblog.com 4112 days ago
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