BizSugar.com › Sales › Improving the Omni-Channel Experience

Adapting to an increasingly omnichannel retail environment is not something a traditional retailer is naturally inclined to do. Although customers identify established retailers as brands, a closer look into the components of these companies can reveal major gaps in communication and uniformity that are often visible to customers.

BuyerZone's new Industry Insights' expert explains how retailers can improve the experience.