BizSugar.com › Sales › Google Shopping: How to Capitalize on 171% Growth

While Google Shopping isn’t a perfect fit for every merchant, it’s a channel you should strongly consider.

Google Shopping is growing at a staggering pace. For Q1 of 2016, revenue from Google Shopping product listing ads (PLAs) grew 52% year-over-year.

Google Shopping can be a perfect complement to a traditional marketplace strategy.