Over the years, Lincoln Murphy has come up with a list of sanity checks he goes through before sending a cold email, and he's sharing this list with us.
1. How would I react to getting this email from out of nowhere, from someone I don’t know?
2. Am I talking TO them or AT them?
3. Does this seem like a “blast” or an email a human sent to another human?
4. Is this email too long?
5. Is this readable AND actionable from a small mobile device?
6. Am I starting out with too big of an ask?
7. Am I trying to circumvent the process by jumping to that ask too quickly?
For these to be effective, though... you have to be willing to be 100% honest with yourself. If you can’t, get someone else to run these checks for you.
Don’t Hit Send: 7 Sanity Checks before Sending that Cold Email
Posted by lincoln-murphy under SalesFrom http://sixteenventures.com 3503 days ago
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“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
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