BizSugar.com › Sales › Contests and Sweepstakes Grab Customers Attention

A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes.

Obviously, consumers are attracted by words such as “free,” “win,” and “prizes,” (aren’t you?) and are more than likely to pay more attention to those messages than a standard day-to-day branding message. Yes, you still need to make sure your consumers understand your product, quality and the value you provide for their dollar, but that is only one side of your marketing equation. You also need them to know your product not only exists but get them to try it.