BizSugar.com › Sales › 4 Data-Driven Hacks to Find Your Real Ideal Customer Profile

The Ideal Customer Profile framework this article references consists of 7 inputs – all dictated by the situation for which we’re identifying the Ideal Customer – and those are: Ready, Willing, Able, Successful, Profitable, Expansion Potential, Advocacy. This article focuses on using existing Customer Data to fill in the last four inputs -Successful, Profitable, Expansion Potential, and Advocacy - in the Ideal Customer Profile.