BizSugar.com › Public Relations › The Importance of the Web In Public Relations

The last time public relations was defined was 1982.
A lot has changed since then.
There is this thing called technology that is changing the PR industry every day, let alone in the last 30 years. PRSA is in the middle of redefining PR, which is great. But it’s not allowing for things PR professionals need to incorporate into their skill sets. Things such as web development, mobile marketing, search, and optimized content.