BizSugar.com › Public Relations › Marketing Corporations as People: Personalizing a Company Brand

Some say corporations are people too. True or not, these ideas can help build a company's brand personality by being more personalized in marketing efforts.

Mitt Romney notably stated “Corporations are people, my friend”... Although the issue of whether or not corporations are people too may be politically controversial, the idea of interjecting a personal tone and personalized attributes into a company brand and marketing efforts to build a brand personality is worth pursuing.