BizSugar.com › Public Relations › Is there such a thing as BAD Publicity?? « Flying Pig Communications

Sometimes bad publicity can be your worst nightmare, but if you respond to it correctly it can be your best friend. In business and in life things are going to happen, that part of the equation is beyond your control. —-Employees will be rude, products will malfunction and customers will get angry—- What do you do when these inevitables smack you in the face? How you answer that question could make or break your business.