In the past, the press release formed an important element to PR. Nowadays, PR doesn’t need to be dictated by a sharply written piece of copy, nor is there a need for gumph to make a story or a brand compelling.
How to do PR without a press release
Posted by MediaVisionUK under Public RelationsFrom http://www.stateofdigital.com 3615 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
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