BizSugar.com › Public Relations › From the Journalist’s Mouth: 5 Things You’re Doing Wrong With Press Releases

I will argue that press releases are an essential part of a good marketing and public relations strategy. But it occurred to me: what do journalists and reporters think of them? Are they accomplishing what we want them to (getting the attention of the media and making them clamor to write about our brands)? So I asked a selection of journalists what they thought of press releases.