I will argue that press releases are an essential part of a good marketing and public relations strategy. But it occurred to me: what do journalists and reporters think of them? Are they accomplishing what we want them to (getting the attention of the media and making them clamor to write about our brands)? So I asked a selection of journalists what they thought of press releases.
From the Journalist’s Mouth: 5 Things You’re Doing Wrong With Press Releases
Posted by smpayton under Public RelationsFrom http://www.eggmarketingpr.com 3261 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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