BizSugar.com › Public Relations › Brand Fitness - a knol by Patricia Vaccarino

Brand fitness requires the same level of focused discipline and intensity as physical fitness and it must be exercised on a regular basis. Brand fitness is an ongoing pursuit that requires constant adjustment and realignment. Whether you are the CEO of a European luxury goods company or the founder of a small startup company, developing brand equity in your own name is essential for success and will ultimately enhance your value.