PR is an important channel to get the word out about your startup. It not only is a way to get more customers, but it is also important for recruiting, business development, fundraising and your overall company morale.
Although it can be a difficult channel to crack initially if you decide to do it on your own, it is very much possible to get good media coverage without hiring any agency. Journalists want to write good stories and most of them welcome pitches through cold mails. You just need to pitch them the right way to get their attention.
When you’re pitching, make sure you keep following points in mind:
3 Fundamentals Learned the Hard Way About Generating PR for a Startup
Posted by CateCosta under Public RelationsFrom http://www.entrepreneur.com 3489 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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3486 days ago