BizSugar.com › Marketing › Yahoo Seeks Partners to Market Gemini to Small Business

It appears Yahoo is following in the steps of Google by opening a Preferred Partner Program. The goal is to recruit agencies to resell Yahoo’s Gemini ads to smaller companies. The company recently partnered with ReachLocal, a small business marketing platform. Other partners include Marin, Acquisio, and Kenshoo.
Google has had an extensive AdWords reseller program (Preferred SMB Partners) for years. It was built in order to bring AdWords to SMBs that may not do self-service or would struggle to self-manage their campaigns.