Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments. And what about the whole mobile movement? Yeah, that’s only fueling the popularity of email, now that people can send and receive email wherever and whenever they want.
Why you should still be using Email Marketing
Posted by ryandonegan under MarketingFrom https://litmus.com 4074 days ago
Made Hot by: Sian Phillips on March 5, 2013 12:04 am
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments