What’s the thing that a buyer notices at first, when he/she looks at a product placed over the shelf of a store? It’s the product’s label. Same is the scenario when a buyer looks at the image of a product in a shopping site. The element on which the buyer focuses at first, and the most, when looking at a product image, is its label.





Comments


Written by sudeep
3348 days ago

Hi Lyceum,

Hindustan Unilever Ltd. offers tea in three different qualities with three different labeling and to help shoppers differentiate between these three qualities, they use labels in three colors, i.e., yellow, red and green. Each color indicates a specific quality of tea.

Red label - http://www.hul.co.in/Images/packshot-rl-110x130_tcm114-294502.jpg

Yellow label - http://www.hul.co.in/Images/Packshot-Lipton-Yellow-Label-110x130_tcm114-296619.jpg

Green label - http://www.hul.co.in/Images/Packshot-Lipton-Darjeeling-Tea-110x130_tcm114-296635.jpg



Written by lyceum
3348 days ago

Sudeep: Thanks for the explanation and links. I will check it out. I am a tea enthusiast and I will start with tea hobby business with my own blends and directed tea from India, so I am interested in this topic! :)

I am also writing a book on tea...



Written by lyceum
3348 days ago

Could explain the three different colors of Hindustan Unilever Ltd. tea, as mentioned in the post?



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Share your small business tips with the community!
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Share your small business tips with the community!