WHO OWNS THE EMAIL INBOX?
This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a different answer. The first said, Senders own the inbox. The second, Subscribers. And the third, Inbox Providers.
We were intrigued, so we asked the Litmus community what they thought.
Who Owns the Email Inbox: Subscribers, Inbox Providers, or Senders? – Litmus Software, Inc.
Posted by litmusapp under MarketingFrom https://litmus.com 2880 days ago
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“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
“Hey Martin,
Honestly, no. I think that most people can tell that they are...”
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