WHO OWNS THE EMAIL INBOX?
This question came up during a recent panel discussion on deliverability at Salesforce Connections and interestingly each of the three panelists had a different answer. The first said, Senders own the inbox. The second, Subscribers. And the third, Inbox Providers.
We were intrigued, so we asked the Litmus community what they thought.
Who Owns the Email Inbox: Subscribers, Inbox Providers, or Senders? – Litmus Software, Inc.
Posted by litmusapp under MarketingFrom https://litmus.com 2891 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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