When to Use SlideShare in the B2B Space

Posted by BuyerZone under Marketing
From http://www.buyerzone.com 3936 days ago

All of the business information you want to convey to your readers has a “proper” medium. Not every piece of data will make a good blog post, and there are surely some lengthy blog posts out there that could have been consumed better as a chart or infographic. SlideShare is no different and should be part of your marketing tool box.

With SlideShare, there are a number of upsides other marketing channels don’t have and a lot of opportunities to capitalize. The part you need to figure out, however, is when to use SlideShare.

Creating a deck and promoting your material won’t make sense for every content project. Look for signs within your business that will let you know if SlideShare is a good fit. Not sure what signs to look for? No worries! Here are three: