The words – price war – are enough to strike fear and dread into business people. It doesn’t matter if you are a big company or a small one. So why do companies start them, how should you respond, and how do they expect to win? If implemented correctly, a price war can be an effective pricing strategy.
When a Price War is an Effective Pricing Strategy
Posted by cynthiakocialski under MarketingFrom http://bit.ly 3129 days ago
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