BizSugar.com › Marketing › What The Hunger Games Teach Us About Marketing

Unless you’ve been living under a rock, you’ve probably heard some of the buzz about – if not seen the film – “The Hunger Games.” The book-turned-megafilm grossed $155 million opening weekend, and hasn’t slowed down since. But why am I talking about a film when I normally cover small business, marketing and the like? There are some important lessons we can learn from how this movie has been marketed.