The answer to this title’s question is, in a word, it’s HUGE! The marketing strategy must reflect and be and integral part of the company’s overall strategy, which is essentially, the CEO’s strategy.
What is the CEO’s Role in Marketing Strategy Implementation? - DIY Marketers
Posted by ivanastaylor under MarketingFrom http://diymarketers.com 3337 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
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Martin...”
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