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What is the CEO’s Role in Marketing Strategy Implementation? - DIY Marketers

What is the CEO’s Role in Marketing Strategy Implementation? - DIY Marketers - http://diymarketers.com

Posted by ivanastaylor under Marketing
From http://diymarketers.com 3322 days ago

The answer to this title’s question is, in a word, it’s HUGE! The marketing strategy must reflect and be and integral part of the company’s overall strategy, which is essentially, the CEO’s strategy.

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