Ambush literally means a surprise attack by someone lying in wait in a concealed position. Ambush Marketing is a marketing strategy where a company ambushes its competitor’s marketing efforts to gain an upper hand in terms of exposure by stealing the spotlight from him.
What is Ambush Marketing ? How it is used in Brand Wars?
Posted by
AashishPahwa under Marketing
From http://www.feedough.com 2639 days ago
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