Sometimes surveys and second hand research are not enough to understand what’s going on in people’s minds. That’s when you need to get a group of target customers in a room to hold a focus group. But to the uninitiated, doing this could seem more challenging than it is. In this article we look at what a focus group is, consider its pros and cons and look at the challenges you will face.
What is a Focus Group and What Do They Cost?
Posted by lyceum under MarketingFrom https://smallbiztrends.com 1390 days ago
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