Kelloggs launched a marketing campaign to reach an audience of single men between the ages of 18 and 35, by placing a QR code and SMS predominantly on the back of their new Crunchy Nut Cereal Packets.
What can Kellogg's QR Code Campaign teach us about Marketing?
Posted by
bloggertone under Marketing
From http://bloggertone.com 4682 days ago
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Comments
4682 days ago
When I was a wee lad 89 million years ago, we used to send in 4 box-tops & a quarter to get the baking-soda powered submarine (for bathtub use, of course). They'd nailed the grade-school market then.
Duncan