BizSugar.com › Marketing › We’ve all heard the line: “I really don’t market – my work comes from referrals.”

Three times in the last week, I’ve had meetings in which the business owner said, “My company used to survive on ‘word-of-mouth’ and now, that’s not happening.” Friends of friends, client referrals or industry colleagues — used to fuel their work pipeline. The business owners I spoke with hadn’t been executing an active marketing strategy but still the phone rang; somebody had always knocked on their door.