Are you using optical illusions for viral marketing yet? I say, it is worth a try. Coupled with smart Social Media marketing, it can bear really good fruit. Just remember to also look beyond the fun, setting measurable goals (yes, "likes" and "ReTweets" but, ultimately, leads, subscriptions, and conversions), diligently tracking them.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!