Customer Activation is one of the metrics that decides the fate of most SaaS companies in the long run.
While many startups claim product-market fit through high conversion rates and early customer adoption, in reality, these don’t function as indicators for the revenue that the business will make in the long run.
There are two key elements that influence any SaaS company’s success in terms of customer acquisition and which are relevant to most prominent investors: activation and retention.
UX Design Hacks That Increase User Activation
Posted by swarmcontent under MarketingFrom https://blog.userlane.com 2583 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
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