A few weeks ago, I had a very interesting conversation with Fortune’s Sarah Silbert, one that’s still resonating with me. Silbert was exploring Uber’s marketing partnerships and how they might be different than what we see from Lyft and others. Her hunch was that Uber not only amplifies “the on-demand economy—it’s also setting the pace for a new generation of brand marketing.”
Uber is Driving a New Generation of Collaborative Marketing
Posted by LashonMcclure under MarketingFrom http://www.briansolis.com 2963 days ago
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