Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services.
Many times people will casually agree to spread the word about each other’s products/services. This is the idea of ‘you send me clients and I will send you clients.’ But this approach is rarely effective and here’s why.
Triple Win Marketing – The Power of Strategic Alliances - Firefly Coaching
Posted by stephanieward under MarketingFrom http://www.fireflycoaching.com 4346 days ago
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