Last week, I had the occasion to visit a major five day trade show, and what I witnessed, I found difficult to comprehend. This article lists the poor performances in evidence on the day of my visit and suggests a number of ways those responsible for managing trade show activities, can improve future ROI.
Trade Show Mistakes Costing Business Dearly
Posted by rhodanmc under MarketingFrom http://rhodanmc.blogspot.com 5149 days ago
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5149 days ago
http://www.marketingovercoffee.com/2010/04/07/now-with-more-ipad-and-trade-shows/