BizSugar.com › Marketing › Tips for Location-Based Marketing, Part 2

Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying with it a significant amount of importance (whether we are conscious of it or not). This importance ranks location-derived relevancy in message or content exponentially more powerful than other variables when the success of your marketing effort relies on making a memorable, emotional connection with customers and prospects.