BizSugar.com › Marketing › Tips for Location-Based Marketing: Part 1

Marketers today are being impacted by location in ways that many would have never expected. When planning and executing mobile marketing strategies, location plays an inextricably important role.

Being cognizant of a user’s context when they are interacting with a brand can mean so much to any marketing effort. Even today, with location being on everyone’s minds, planning is a bit one-sided and revolves solely around a physical location (e.g. I want to market to people in Dallas, TX and Akron, OH). This is important but there are some other ways to advance your thinking around effective uses of location awareness.