Roughly 60% of companies who adopt marketing automation tools only utilize a fraction of those tools’ features. The two primary culprits are (1) lack of a clear marketing strategy before selecting a tool, and (2) the complexity of the systems themselves.
The Three Levels of Marketing Automation & How to Decide
Posted by
LashonMcclure under Marketing
From https://blog.getresponse.com 2684 days ago
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“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
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“Adam: I have to look into this issue in the near future... ;)...”
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