"Personal branding is not about building and presenting a partially true carbon-copy image of what you believe people want to see. Personal branding is about understanding your uniqueness and how to use your skills, characteristics, accomplishments, experience and attitude to make you stand out.
The Reality of Personal Brand - How do you like me now?
Posted by michaelhartzell under MarketingFrom http://www.michaelhartzell.com 4067 days ago
Made Hot by: thelastword on March 20, 2013 9:17 pm
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments
4063 days ago
I think it's a mistake to think about branding as simply distinctiveness. You can stand out in a bad way too. Personal branding should be about showcasing authentic attributes that are appealing to customers or employers. So it's neither about creating a falsely positive impression nor is it about being different. It's about being different in a way your customer finds appealing. Thanks for sharing this with the BizSugar community.
4063 days ago
4063 days ago