BizSugar.com › Marketing › The Real History Of Content Marketing

Have you ever heard of the The Furrow? It is a customer magazine that has been published by the John Deere corporation since 1895. It is now available in more than 40 countries and in 12 different languages, and is widely considered one of the earliest examples of content marketing. The truth is, though, that that magazine was not alone when it came to content marketing. In 1900, Michelin Tires released a 400-page guide geared at helping drivers maintain their cars. It coved basic maintenance, accommodations, and other travel tips. After 35,000 copies were distributed for free, the company began selling [...]