BizSugar.com › Marketing › The Profit: Marcus and Wick\'ed Candles -Business Growth Strategies

Marcus develops a growth strategy for Goth candle-maker Wick'ed.

Background

The Burbank-based company was launched five years ago by spouses Mark and Sam(antha) Biren who own it 50/50. The company has never made a profit.

Financials

Marcus is met with resistance when he informs Mark and Sam that despite the company being five years old it's still a startup due to its weak financial position. Sales have been declining, it's losing money, it owes money to a credit card company and an investor, and there's no working capital. Sam's day job is the only thing keeping them afloat.