BizSugar.com › Marketing › The Power Behind Brand Archetypes + [INFOGRAPHIC] - Printsome Blog

A brand, is a group of elements that identify a company and distinguish it from the competition. This might include logo, colours and slogans. Thanks in part to new technologies like social media, brands are becoming more complex over time. What once used to be just a color scheme, has now evolved into a personality with a full spectrum of emotions, quirks, defects and pet peeves – in short, they’re a personification of a company.