The classic economic theory describes consumers as rational economic actors that select an alternative only after considering all the relevant information. However, while the logical process is certainly a key factor in considered purchases such as insurance or financial products, it is actually detrimental to the retail-consumer industry, where emotional decision-making or the impulse purchase plays a central role.
The Last Thing You Want Your Customers to Do: Think
Posted by CateCosta under MarketingFrom http://www.entrepreneur.com 3471 days ago
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