BizSugar.com › Marketing › The Importance of Data in Influencer Marketing Campaigns

Small Business Trends recently ran into Atul Singh, founder and CEO of The Shelf at Influencer Marketing Days in New York City’s Times Square. At the event, Singh discussed the importance of data and the ability to create campaigns that get actual results in influencer marketing campaigns, pointing to The Shelf’s ability to deliver two to three times the ROI that brands have seen in past campaigns.