This month, Promotional Products Association International hosted its annual Expo in Las Vegas. The event features more than 12,000 distributors of promotional products aimed at helping businesses advertise their products and services.
You’ve likely seen plenty of promotional products through the years, from logo t-shirts to pens and keychains. But the industry is adapting to offer more personalized items that you can use for corporate gifting, employee engagement, or unique visitor experiences.
Paul Bellantone, CAE, PPAI President and CEO said in an email interview with Small Business Trends, “For most, the first things that come to mind when they hear the term promotional product are generally a branded pen or keychain. However, in recent years the promotional products industry has expanded that train of thought to include a variety of new product offerings and uses.”

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