BizSugar.com › Marketing › The CMO Site - Mike Vizard - Why the CMO & CIO Need to Mend Fences

There isn't a lot of love lost between marketing and IT. Marketers complain that IT is too slow to respond to their rapidly changing needs. Regrettably, that frustration has led many marketers to invest in their own applications and IT infrastructure, which creates a set of shadow IT systems that hold data and information duplicated elsewhere in the organization.